This is the porfolio page for Alasdair Kerr
Here you can find examples of my events & marketing experience. I am a live events and marketing specialist focusing on small to medium events and festivals for various purposes and brands. I invite you to browse through my experience and contact me if you would like to work together!
EXAMPLES OF MY WORK
Gravity Social - Events & Sales Manager
The Role
As Events and Sales Manager I am responsible for all aspects of promoting and managing Gravity Social as a venue.
Process and results
As Events and Sales manager I am responsible for curating a 12 month event calendar and coinciding marketing plan. In 2025 Gravity Social is going to be delivering 80 Events of various scope and styles. In order to achieve this I have drawn up a concise 12 month marketing plan that factors in three forms of outreach – paid, organic digital and physical. I liaise with Gravity’s marketing department briefing in the design team and also carry out a small part of the content design myself and manage our social media accounts. Alongside this, for paid ads, I brief in an in house PPC and SEO specialist and use our partners BWP for paid Meta ads. This is coupled with email outreach which are drafted by myself and distributed through force 24 to maximize our digital exposure.
Due to the wide range of events from live music to sports to 250 cap corporate experiences my approach at Gravity has to be flexible utilizing the right tools and finding the right promotional spaces for the job. Social has grown by 45% YOY in 2025 and I expect these financial growth figures to continue.
Jibworx
Founded in 2014 Jibworx are a snowsports and entertainment specialist brand focussed on delivering snowsports competitions and music events across the European Alps.
The Brief
Support the creative director of the company by project managing a full season of events with supporting staff, budgets and business partnerships factored into the schedule.
The Outcome
Jibworx recorded their most successful season ever from December 2023 – April 2024 with a total of 32 events ranging from 50-500 people including supporting events at the major European festivals Rise Festival and Snowboxx. I oversaw the timetabling and budgeting for these events, managed the event pricing and staff costs as well as helped build crucial event partnerships with major brands to increase event quantity and season profit for the current and forthcoming seasons. Jibworx work with various freelancers such as Videographers, photographers, designers and marketing experts so a large part of creating this calendar is ensuring that all events will have the necessary content and assets required to maximise their impact and all events are listed on paid promotional sites such as Skiddle and FIXR when operating in the UK.
AJAM Festival
Opening in 2018 AJAM Festival has grown from a celebration of the best domestic grassroots UK Ski and Snowboarding to the largest Festival of its kind in the UK. With 2000 attendees in 2024 AJAM Festival draws people from across the UK and Ireland to ski, snowboard, eat, drink and dance.
The Brief
Having worked developing the production of the festival since its inception I was made responsible for creating the Festival as a stand alone brand, with its own identity and marketing style helping increase the festivals reach and attendance allowing brands and partners to benefit from the marketing opportunities such an event provides.
The Outcome
Last year AJAM Festival achieved its largest attendance yet of 2000 people. This was due to my efforts creating a comprehensive marketing schedule and strong brand identity to promote the festival to a wider audience. I was able to attract attendees from Scotland, Ireland and across England helping with transport logistics and costs to maximise the attendance. To achieve this I partnered with FIXR, creating event listings for all university groups attending and contacted 50+ student unions to ensure that AJAMs marketing footprint was diverse simultaneously hitting the student market and local events space.
AJAM marketing is a lengthy process involving numerous partners from national UK brands such as Red Bull, Rizzler and Jubel to small local food providers and all are briefed into the marketing expectations of the festival and join the promotional effort.
Alongside these partners AJAM has it’s partner companies which need to be carefully promoted alongside and within the festival itself.
AJAM Festival was a huge success in 2023 across the board ensuring its longevity as a must attend event for its target audience in the future.
AfterJam Collective
AfterJam is a snowsports lifestyle brand with active lifestyle, freestyle skiing and snowboarding at the cultural heart of what they do. Operating as an online store since 2016, they have grown throughout the UK and European snowsports scene, providing a platform for snowsports enthusiasts and athletes alike.
The Brief
I was responsible for ensuring AfterJam’s presence as a clothing company was felt at Jibworx events and AJAM Festival whilst helping manage their wider brand activation’s alongside the brand director and creative director of the company.
The Outcome
I helped AfterJam launch as a brand to become to largest UK student snowsports clothing brand by creating exciting and innovative ways to engage with students through events such as trade demo’s, student snow sport competitions and live music events which have now become the backbone of jibworx.
One of the primary ways I achieved this was by connecting students love of music, parties and snowsports events together to create exciting content opportunities and organising a brand summer holiday for all ambassadors, staff and sponsored Atheletes. Whilst I was with AfterJam the company enjoyed rapid success through a large ambassador program and UK and European events schedule ensuring its digital and physical opportunities to generate content and brand engagement were always met.
Big Bro Events
I founded Big Bro Events in 2016 through my passion for music and delivering high quality experiences. During its operations I delivered 12 events focusing on visual immersion using 3D projection mapping technology to create a series of unique nightlife experiences.
The Brief
Big Bro Events was created to fill a hole in Manchester’s nightlife scene which paired a love for promoting up and coming UK talent with exciting and new visual experiences offering something unique and different to the nightlife scene in Manchester.
The Outcome
During its 2 years in operations I succesfully delivered 12 events at a range of venues including Mint Lounge, Antwerp Mansion and Joshua Brooks, CUBO (now Nest) and Indigo (Withington) in Manchester. Our primary promotional tools to achieve this were skiddle, Facebook and Instagram.
The main focus of the events was the event series Discopia. Discopia combined 70s inspired Disco music with the creativity of a distopian atmosphere which was shown through the use of 3D projection mapping where my production team illuminated the walls with 3D distopian visuals. The most successful event saw 800+ people in attendance and grossed over £10,000 in profit. Alongside these feature events I also worked with charities such as mind UK to fundraise and donate all event profits to these charities. By the end of the companies span I had a team of five people working for me helping deliver these events working on all things from marketing, production and venue booking.
Festivals & live music work
Outlook Festival: 2017
The Role: Steward Manager
The Task:
Manage a team of volunteer stewards across multiple roles including managing campsites, transport, stage security and supplier deliveries.
Kinetik Events 2017 - 2020
The Role: Artist and venue liaison
The Task:
Oversee all communications with artists and venues to ensure bookings were made on time and on budget and maintain positive relationships with local partners and venues to lower costs and improve event quality in the future
Manchester underground festival: 2017
The Role:
Festival partners and artist bookings
The Task:
partner the festival with small independent local event brands to form a collective event packed full of artists, different promotion teams and three separate venues to provide a wide spread range of music across Manchester
Brand Activations
Seed Marketing 2017 - 2018
Budweiser: Brand Manager
I managed Budweisers brand activations for the University of Manchester and Manchester Met University by partnering the brand with large student societies and assisted them with running their events. This was achieved by ensuring the events were branded correctly, the brand image was well represented and brand products were including at the event and in event marketing material.
Spotify: Brand Manager
I recruited a team of student ambassadors to represent spotify through running various live events and helped spread brand awareness through sponsoring small independent event companies. I was also responsible for running a 1 day mini outdoor festival which required production, venue and artist management all branded and marketed as a Spotify event.
Fareshout: Brand Manager
I built a digital community of 850+ people to encourage the use of Fareshout car sharing app and delivered a competition through face to face and digital marketing strategies to encourage people to download and use the app. I was also responsible for directly engaging with people through the app to generate marketing material which the brand could use for their own digital promotion.